Strategic Plan

Unitarian Universalist Rowe Camp and Conference Center

MISSION STATEMENT      [Why we exist]    

Unitarian Universalist Rowe Camp and Conference Center is a spiritual and educational organization offering opportunities for the presentation and exchange of a wide variety of ideas and beliefs consistent with Unitarian Universalist principles and values. 

Our purpose is to help people make better sense of their lives and help to make their world a better place in which to live.

Our mission is to provide opportunities for people to explore diverse, far-reaching subjects in order to learn about themselves, each other, our cultures, and the earth, and go forth with new knowledge, insight, and courage.  We do this by offering, in a safe and supportive environment, camp and conference programs that touch people’s depths and have a lasting effect.

VALUES    [Shape the way we go about out work]

  • We affirm and promote:
  • The inherent worth and dignity of every person; 
  • Justice, equality, and compassion in human relations; 
  • Acceptance of one another and encouragement to spiritual growth in our congregation; 
  • A free and responsible search for truth and meaning; 
  • The goal of world community with peace, liberty, and justice for all; 
  • Respect for the interdependent web of all existence of which we are a part. 

VISION   [A picture of the future; where we are headed]

Rowe is a center of excellence: an intentional community providing space and resources for people to transform their lives, build communities, and positively impact the world.

ENVIRONMENTAL PROFILE   [The context in which we exist; external forces]


  • Needs and resources do not occur in synchrony, so cash flow shortages can threaten financial stability.   
  • Limited accessibility due to weather, transportation. 
  • Physical size limitation due to soil percolation. 
  • Finite number of weeks in a year, together with the physical size, limits the opportunity for more or new programs. 
  • Aging of conference attendees and lack of attraction for young adults and families creates a generation gap and potential decline in registrations. 


  • Rowe can provide respite and comfort during frightening times. 
  • Rowe can provide short, economical getaways from cities, accessible by car or bus. 
  • Maturation of the Baby Boomers, and appealing to their growing preference for creature comforts. 
  • Explore family-oriented interests of young, responsible adults, and intergenerational programs appealing to grandparents. 
  • Demonstrate and educate guests to sustainable living practices in response to environmental concerns. 


  • Small, intimate size, together with ability to draw on well-known and respected conference leaders
  • The spirit of Rowe 
  • Mature organization with strong, experienced leadership 
  • Flexibility and innovation–a learning organization 
  • Good food 
  • Reputation and loyal followers, guests/campers, and volunteers 
  • Intimate size and atmosphere 
  • Commitment to the environment 
  • Living our values 


  • Leadership depth; key person dependencies 
  • Old buildings with lots of problems 
  • Accessibility: transportation to RCCC; among buildings on RCCC campus; parking 
  • No private bathrooms 
  • No waterfront   

CONSTITUENCY [People: internal and external; what they want/need]

  • Youth: the constituency for which RC&CC was incorporated
  • Seeking adults
  • Members 
  • Staff and their families 
  • Donors 
  • Volunteers 
  • Trustees  

PRIORITIES   [The critical few areas of concern we are focusing on currently]

  • Development 
  • Facilities 
  • Programming 

GOALS      [What we want to accomplish]

  • Create private guest housing 
  • Bring all of our buildings into good repair and institute procedures to maintain them 
  • Make intentional, conscious social action part of our fabric 
  • Enlarge our donor pool 
  • Stay small, fill programs, get better, be world-class 
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